The Pentacle® is AuroRA's e-business consulting programme for the hospitality industry. As the name suggests, The Pentacle® is a 5 point assessment and structuring programme for a hotel's e-business or internet marketing programme and website.

Here we focus on the hotel's chain / property website and assess it on the following criteria:

Hotel websites are assessed & rated and improvements are then carried out based on requirements.

The Pentacle® focuses on hotel websites since they are predominantly responsible and accountable for creating the right perception in the customers' minds in the internet space. 3rd party sites can promote a property's rates, however proper representation of the brand and / or a revenue strategy can only come from a hotel's own website.

Click here to request an analysis of your hotel's website & revenue strategy.