The PentacleŽ is AuroRA's e-business consulting programme for the hospitality industry. As the name suggests, The PentacleŽ is a 5 point assessment and structuring programme for a hotel's e-business or internet marketing programme and website.

Here we focus on the hotel's chain / property website and assess it on the following criteria:

Hotel websites are assessed & rated and improvements are then carried out based on requirements.

The PentacleŽ focuses on hotel websites since they are predominantly responsible and accountable for creating the right perception in the customers' minds in the internet space. 3rd party sites can promote a property's rates, however proper representation of the brand and / or a revenue strategy can only come from a hotel's own website.