July 20, 2005 by Neil Salerno In many Florida coastal cities, and cities across the country, smaller independent hotels struggle with the daily task of selling rooms along-side franchised brands. Most Independent hotels have to contend with relative obscurity in the marketplace, limited marketing funds, and sometimes a need to rely on overflow from their larger franchised...
Learn HowMore and more Indians are using the Internet to plan their travel. For travel companies and marketers, online is where the action will be. The Indian travel sector is booming like never before. Low-fare airlines, improving infrastructure and higher disposable incomes are encouraging Indians to indulge their wanderlust. Around the world, travel is one of the most surfed...
Learn HowYou may recall the recent USA Today article comparing hotel website prices with online travel agency (OTA) prices. In two of the five hotels sampled, you could buy rooms cheaper through Expedia, Orbitz or Travelocity than you could directly from the hotel. Interesting. Wake up hotels! Pay attention to your prices online. If you’re trying to develop a robust online...
Learn HowBy Jason Price and Max Starkov – (7/25/2007) Online advertising set a new record of $4.9 billion for the first quarter of 2007, an increase above the record breaking $4.8 billion for the final quarter of 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). How prepared is your online marketing vendor in managing the...
Learn HowJust a few short years ago, the Internet turned the corporate transient market topsy-turvy. It seems like just yesterday that we simply negotiated rates with corporate clients. We based those rates on their potential room night volume and travel pattern; and, hopefully we were able to count on their business unless or until another hotel came in to bid against us. In...
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