Established in 2005 as an independent entity and later a private limited company 2006, AuroRA   is India’s premier and only hospitality and food & beverage expert, offering profit maximization via direct online distribution.

The company name is inspired by the phenomenon of the polar lights. (Auroras are seen near the north and south pole. They illuminate the skies at night with coloured rays, as if the sun were rising from an unusual direction)

AuroRA’s strategies are synonymous with the polar light phenomenon – providing an unusual and unconventional methodology to e-nlighten your hotels.

While direct online distribution is often misunderstood as being  a ‘booking engine’ or ‘GDS solution’ or ‘travel technology’; in reality it is a combination of the key points required to drive a hotel’s online channel successfully; the key ingredient being, the expertise and skill

AuroRA’s various direct online distribution strategies help hotel businesses develop a robust web presence, balance their Direct vs. Indirect Distribution, and regain control of their Internet presence from the online discounters.
Our clients have not only generated higher Internet revenues after implementation of our solutions but have also been able to catch up with the changing times and needs to their businesses.

At AuroRA, our goal is to ensure generation of consistently growing revenues for your business via the internet space.

So let us e-nlighten™ your business.